As you may already know, new technologies and marketing always go hand in hand. Today we want to talk to you about two new technologies that people sometimes confuse, but that have many differences. We are talking about augmented reality and virtual reality. What is virtual reality? We can define virtual reality or VR as
Virtual reality and augmented reality applied to your business Read More »
The Royal Spanish Academy (RAE) defines virtual reality as a “representation of scenes or images of objects produced by a computer system, which gives the sensation of their real existence”. Today, beyond imagination and science fiction, it is possible to break the barrier between the unreal and the real thanks to the new technology developed
A walk through the history of virtual reality Read More »
Currently, the video game industry provides an endless and wide variety of changing products that satisfy the player, but also demand more from the regular and not-so-regular consumer of these electronic games. People who dedicate themselves to making a living directly or indirectly from this industry realize that they are increasingly “hooking” a broader audience,
Increases ‘reality’ in video games Read More »
In recent years, we have witnessed a technological change that has not left anyone indifferent. We have been slowly saying goodbye to the analog world to make way for the cybernetic universe. In a time when we live glued to the smartphone, the Internet era has had a strong impact on our way of life.
Virtual reality and digital marketing, the future of advertising Read More »
