Online marketing

Neuromarketing + AI: How artificial intelligence is already “reading the mind” of your client

Imagine that you are on the Nike website using the augmented reality function to virtually try on some shoes through your phone’s camera. In less than a second, the AI ​​that processes your image detects a micro-expression of surprise and joy when seeing how they look on you. At the same time, a predictive model

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What is Adsbot?: Discover This Platform for Optimizing Google Ads Campaigns

The effectiveness of online advertising campaigns is crucial for any business’s success. Consequently, Google Ads stands as a powerful advertising platform, allowing advertisers to reach their audience with tailored messages. This is where Adsbot comes into play—a platform specifically designed to simplify and enhance the management of Google Ads campaigns. Adsbot offers advanced tools to

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Gravitec: Discover this push notification automation platform

Do you know what push notifications are? They are the alerts that pop up on your mobile screen, allowing businesses to send personalized and relevant messages in a timely manner, increasing engagement rates and conversions. But did you know that a company can leverage these notifications? This is possible with Gravitec, a push notification automation

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NeuronWriter: La herramienta definitiva para escalar tu contenido online

Do you want to create original content that connects with your audience and also helps you improve your SEO? If so, you might be interested in NeuronWriter, an artificial intelligence tool that allows you to create and optimize written content quickly and efficiently. With NeuronWriter, you can generate original, coherent, and persuasive content that attracts

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Your Google profile: 5 mistakes that make you lose clients in Malaga (and how to fix them today)

As we explain in our Definitive Guide to Local SEO in Malaga, your Google Business Profile is the first contact between your brand and whoever searches for you on Maps or in the “local pack”. If your profile is incomplete, generic or outdated, you don’t just lose clicks: you give away customers to your competition.

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How to respond to a negative review on Google and come out ahead

As we explain in our Definitive Guide to Local SEO in Malaga, reviews are one of the pillars of your visibility and conversion. In Malaga, where “word of mouth” also occurs on Google, responding to a negative review on Google is not just customer service: it is visible marketing to anyone evaluating your business. A

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Five mythical films about artificial intelligence

The development of new technologies and artificial intelligence (AI) is increasingly present in our lives, and they also achieve unsuspected goals for the human being who is witnessing the unique spectacle of how reality surpasses science fiction. It sounds geeky and it’s a science that’s hard to explain, but the film industry has been able

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QR: a perfect complement for online wine sales

We’ve been seeing images of QR codes applied to various sites (brochures, posters, magazines, etc.) for years, but do we really know what it is? A QR code is a square two-dimensional barcode in which data can be stored. Any smartphone (through a free app or directly through the camera) can scan the code and

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Augmented reality as a digital marketing tool

New technologies have changed people’s daily lives, but also that of brands and companies. If they want to achieve commercial success, they cannot be left behind in terms of technology, especially with what has to do with digital marketing, if they want to reach customers through the network. Marketing strategies are constantly being renewed, always

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