It has always been said that a picture is worth a thousand words. In the case of digital marketing and social networks, this statement is almost a commandment. The excess of information that we find on the Internet causes users to pay less attention to long texts. Images and, above all, videos have that engaging
The power of videos in digital marketing Read More »
When talking about marketing or communication strategies, it seems that the message is always directed at large companies and multinationals that “can afford” that type of business. It is quite a mistake to think like that. Both large and small and medium-sized companies (SMEs) need to establish a plan that guides all their workers towards
SMEs also need a marketing strategy Read More »
One of the most important keys when creating a communication or marketing strategy (whether online or traditional) is knowing your target audience: knowing what they do, what their tastes and concerns are, who or what they like to interact with. Therefore, if what you want is to get closer to a young audience that understands
Meet “Generation Z”, the little brothers of millennials Read More »
We already know that today not being present on the Internet is the same as not existing. For this reason, companies no longer have any doubts about creating a website that acts as a sales showcase. A few years ago just by showing your products you could be successful online, but now that is no
The advantages of having a corporate blog Read More »
This instant messaging application is normally associated with leisure, chatting with friends and family. And WhatsApp is always among the top positions (usually the first) on the list of the most downloaded apps. The number of messages it generates is truly surprising, reaching 42,000 millions of text messages sent, 1.6 billion photos and 250 million
WhatsApp: a very useful tool for your business Read More »
According to the RAE, playing is “doing something with joy in order to entertain yourself, have fun or develop certain abilities.” Sounds good, right? You can make a game about practically anything, so marketing and advertising cannot miss that opportunity to entertain, amuse and develop skills in your audience. Today the Internet is the largest
When communication becomes a game Read More »
You have probably heard or read the acronym SEO, but… Do you know what it means? If the answer is not entirely yes, keep reading. SEO is the acronym in English for Search Engine Optimization, which in Spanish would be translated as search engine optimization. That is, it is a tool that helps a search
Why SEO is important for your company Read More »
Hello! Do you feel like taking a walk through your daily life? Let’s start at the beginning. You woke up when you heard the sound of your phone’s alarm and, after snoozing it three times, you unlocked your phone and checked to see if you had any notifications. Now, we’re going to skip the bath
The daily routine has become multi-device Read More »
