Choosing a destination has always involved a degree of intuition. Photoshopped photos, promotional videos or isolated reviews do not convey the true “feeling” of being there. How do you know if a hotel is as comfortable as it promises? Choosing a destination blindly is a thing of the past. Today, AI revolutionizes your vacation by
Augmented and virtual reality with AI to preview destinations Read More »
As you may already know, new technologies and marketing always go hand in hand. Today we want to talk to you about two new technologies that people sometimes confuse, but that have many differences. We are talking about augmented reality and virtual reality. What is virtual reality? We can define virtual reality or VR as
Virtual reality and augmented reality applied to your business Read More »
New technologies have changed people’s daily lives, but also that of brands and companies. If they want to achieve commercial success, they cannot be left behind in terms of technology, especially with what has to do with digital marketing, if they want to reach customers through the network. Marketing strategies are constantly being renewed, always
Augmented reality as a digital marketing tool Read More »
The Royal Spanish Academy (RAE) defines virtual reality as a “representation of scenes or images of objects produced by a computer system, which gives the sensation of their real existence”. Today, beyond imagination and science fiction, it is possible to break the barrier between the unreal and the real thanks to the new technology developed
A walk through the history of virtual reality Read More »
Currently, the video game industry provides an endless and wide variety of changing products that satisfy the player, but also demand more from the regular and not-so-regular consumer of these electronic games. People who dedicate themselves to making a living directly or indirectly from this industry realize that they are increasingly “hooking” a broader audience,
Increases ‘reality’ in video games Read More »
In general terms, human beings are better at advising other people than themselves. In the psychological field, behavioral scientist Igor Grossmann called it Solomon’s paradox. This term refers to the fact that the biblical king, Solomon, was wise for others, but when it came to making decisions that had an impact on his own position,
Study shows that virtual reality can help solve personal problems Read More »
How will artificial intelligence really change the future of tourism? Technological advances are taking giant steps and bringing to the market technologies with machine learning and artificial intelligence (AI) systems, which will have the potential to transform the tourism and healthcare sectors if the right balance is found between high-tech and high-touch. Last April, the
Artificial intelligence will revolutionize the tourism sector Read More »
Since the appearance of the Internet, a digital revolution has transformed the lives of millions of people. Digital files have replaced paper, email has replaced postal mail, and mobile phones provide access to many services that make daily life easier. This digital revolution is not over, and there is now a growing deployment of technologies
The Internet of Things: how much do they make our lives easier? Read More »
Along with virtual reality, a new concept appears that is here to stay due to the number of applications it has in different sectors. We are talking about augmented reality (AR). One of the areas where these new techniques have the best benefit is in digital marketing. We already explained the benefits that this technology
Augmented Reality in Marketing: four examples that you should know Read More »
It is almost impossible not to have heard about Virtual Reality in the last year. And in large part, this is due to the inclusion of this technology in video games and, in addition, it appears more and more in medical news in the news. It is already a fact that science fiction films have
Virtual Reality: a new field of sensations Read More »
