Virtual and Augmented Reality

DemoDay: Innovation and creativity from the hand of the Digital Pole startups

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Innovation, creativity and talent have been the hallmarks of the last DemoDay Bund day, held at the Digital Content Hub in Malaga. The event, whose protagonists have been some of the startups that this institution hosts, has been full of innovative projects focused on the video game sector and new technologies.   Francisco Salas, manager

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The VR Observatory opens its doors for another year in Malaga

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The second edition of the VR Observatory has opened its doors, starting this morning, at the Polo Digital facilities in Malaga. The day, which will last on July 18 and 19, began with the speech of the Malaga councilor, Francisco de la Torre, who placed emphasis on the appearance and use of inclusive technologies. The

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Mixed Reality: what it is and how it works

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Virtual and augmented reality have been two of the great technological advances in recent years. For now, the video game sector is the one that is making the most of these two technologies. However, they are increasingly making their way into advertising and marketing campaigns, since they are very attractive tools for any user. But

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Success stories of brands that use Augmented Reality

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Virtual reality and augmented reality have been leading the trend charts for several years, and continue to do so. Above all, it has been virtual reality that has been acquiring greater prominence when it comes to highlighting its potential for brands. It is a very innovative tool both to advertise new products and to attract

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Discover the benefits of augmented reality for your company

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In recent years, technology has evolved exponentially. New tools, algorithms and specialized software that are increasingly more sophisticated and complex, as is the case with augmented reality, offer us solutions to everyday problems. Likewise, new information and communication technologies provide new marketing strategies for the company. In addition to opportunities to satisfy new needs of

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Realidad-Virtual

Virtual reality and digital marketing, the future of advertising

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In recent years, we have witnessed a technological change that has not left anyone indifferent. We have been slowly saying goodbye to the analog world to make way for the cybernetic universe. In a time when we live glued to the smartphone, the Internet era has had a strong impact on our way of life.

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La puissance des vidéos dans le marketing digital

The power of videos in digital marketing

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It has always been said that a picture is worth a thousand words. In the case of digital marketing and social networks, this statement is almost a commandment. The excess of information that we find on the Internet causes users to pay less attention to long texts. Images and, above all, videos have that engaging

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