We’ve been seeing images of QR codes applied to various sites (brochures, posters, magazines, etc.) for years, but do we really know what it is? A QR code is a square two-dimensional barcode in which data can be stored. Any smartphone (through a free app or directly through the camera) can scan the code and
QR: a perfect complement for online wine sales Read More »
New technologies have changed people’s daily lives, but also that of brands and companies. If they want to achieve commercial success, they cannot be left behind in terms of technology, especially with what has to do with digital marketing, if they want to reach customers through the network. Marketing strategies are constantly being renewed, always
Augmented reality as a digital marketing tool Read More »
Did you know that in Spain 4 million applications are downloaded per day? Year after year, Spaniards are increasingly “hooked” on our smartphones. In fact, there are already 27 million of us who use apps daily. However, being in the ranking of the most downloaded applications is not an easy task. The launches of new
Marketing strategies to launch an App Read More »
Today’s consumers are becoming smarter and eager for more personalized experiences. More and more companies are paying attention to this and making their customers feel unique. So, what is Inbound Marketing? Inbound Marketing is a methodology that emerged to satisfy a need for brands to relate to their potential customers in a less intrusive way,
How to create an effective Inbound Marketing strategy? Read More »
The main objective when creating a website is for it to be visited by as many users as possible. This is where all existing online marketing strategies begin to be developed. At Comunicagenia we have talked a lot about SEO positioning and social networks, which are of great help to generate web traffic. One of
Infographic | What is guest blogging and what are its advantages Read More »
Subscribe to our Newsletter!” Surely you have read that phrase more than once on any type of website. You may even be subscribed to one. By now, we assume you more or less have a clear idea of what these newsletters are (that’s how they say it in Spanish). But you may not have realized
What is a Newsletter and what it can do for your company Read More »
Social networks have become one of the most powerful marketing tools that exist. The benefits of creating a social media marketing strategy for your company are many. But to obtain all these benefits, it is essential that you plan what actions you are going to carry out on social networks and which of these you
Social networks that you should include in your Social Media strategy Read More »
In the 21st century it is common to see how large corporations successfully use Marketing through various electronic media. But the great advantage of digital marketing is that it is available to everyone. And, of course, also those entrepreneurs who run small and medium-sized businesses, also known as SMEs. In digital marketing for SMEs it
Discover the latest on digital marketing for SMEs Read More »
For Google, content is king. Well, for Google and for you it should be too, especially if you take into account that a high percentage of your consumers will come to you thanks to it. Content marketing or its English reference, content marketing, is, therefore, one of those online marketing strategies that cannot be missing.
Content marketing trends in 2017 Read More »
A good website is a fundamental piece in your company’s marketing. Regardless of whether your business is offline, online or you use both channels to make sales. A good web design that combines originality and functionality will help you increase sales. In addition to building customer loyalty, improving your brand image and climbing SEO positioning.
Your website up to date: design trends in 2017 Read More »
