The development of new technologies and artificial intelligence (AI) is increasingly present in our lives, and they also achieve unsuspected goals for the human being who is witnessing the unique spectacle of how reality surpasses science fiction. It sounds geeky and it’s a science that’s hard to explain, but the film industry has been able
Five mythical films about artificial intelligence Read More »
How many times have we seen those little squares full of geometric shapes in black and white, pasted on a container or on a poster on the street? You probably already know that it is the famous QR code, and you will also know that it can be scanned with a mobile phone and that
QR and NFC technologies in your marketing strategies Read More »
We’ve been seeing images of QR codes applied to various sites (brochures, posters, magazines, etc.) for years, but do we really know what it is? A QR code is a square two-dimensional barcode in which data can be stored. Any smartphone (through a free app or directly through the camera) can scan the code and
QR: a perfect complement for online wine sales Read More »
New technologies have changed people’s daily lives, but also that of brands and companies. If they want to achieve commercial success, they cannot be left behind in terms of technology, especially with what has to do with digital marketing, if they want to reach customers through the network. Marketing strategies are constantly being renewed, always
Augmented reality as a digital marketing tool Read More »
The Royal Spanish Academy (RAE) defines virtual reality as a “representation of scenes or images of objects produced by a computer system, which gives the sensation of their real existence”. Today, beyond imagination and science fiction, it is possible to break the barrier between the unreal and the real thanks to the new technology developed
A walk through the history of virtual reality Read More »
The city of Malaga will be the perfect setting for the meeting of a hundred European experts on sustainable cities at the Connecting Nature conference. The event will take place between October 1 and 3, framed within the European program of the same name in which the Malaga City Council participates through the Promálaga Municipal
Malaga shines its green spirit with the “Connecting Nature” day Read More »
Yesterday the XIII edition of Expodera Live was presented in Malaga (Teatro Echegaray). A program that aims to bring together 250 experts and world leaders who are focused on offering a comprehensive vision of how the social use of technology can help achieve the global challenges that today’s society demands. The event, which runs until
World experts in civic technology meet in Malaga to discuss global challenges Read More »
Currently, the video game industry provides an endless and wide variety of changing products that satisfy the player, but also demand more from the regular and not-so-regular consumer of these electronic games. People who dedicate themselves to making a living directly or indirectly from this industry realize that they are increasingly “hooking” a broader audience,
Increases ‘reality’ in video games Read More »
The technological revolution of the last 20 years and its consequent globalization has made many companies in the tourism sector, whether hotels, restaurants, commerce, travel agencies, focus on the online market of new technological tools to increase the segmentation and reach of their potential target. Decisions like this have led to a radical change in
Technology and Tourism: A relationship “doomed” to understanding Read More »
Instagram Stories has 400 million daily users, and the executives and owners of this network have noticed that the Stories format can become the main social exchange platform, surpassing the news service… how can I get them to see my Instagram stories? Perhaps more important is how do stories fit into your digital marketing strategy?
How do I get them to see my Instagram stories? Read More »
