The Royal Spanish Academy (RAE) defines virtual reality as a “representation of scenes or images of objects produced by a computer system, which gives the sensation of their real existence”. Today, beyond imagination and science fiction, it is possible to break the barrier between the unreal and the real thanks to the new technology developed
A walk through the history of virtual reality Read More »
In recent times , ASO has become one of the trends when it comes to marketing strategies for mobile applications. The latter are becoming more and more numerous, there is no company that wants to stand out that does not have its own app. However, it is not enough to develop an application, we also
What is ASO positioning? Read More »
Did you know that in Spain 4 million applications are downloaded per day? Year after year, Spaniards are increasingly “hooked” on our smartphones. In fact, there are already 27 million of us who use apps daily. However, being in the ranking of the most downloaded applications is not an easy task. The launches of new
Marketing strategies to launch an App Read More »
Yesterday Comunicagenia attended the event ´Towards Financing your company´, organized by the IMunicipal Institute for Training and Employment (IMFE), which on this occasion chose the Municipal Heritage Museum (MUPAM) to celebrate this activity. Many topics related to the company, business, market studies and marketing plans were discussed on this day. However, attendees had the pleasure
Towards financing your company Read More »
In the history of humanity, communication has always been very important, whether verbal or non-verbal. It is the process that human beings have to transmit information until it reaches a receiver. In the business field, this exchange is also essential for the proper functioning of the entity. All institutions, even if they do not manage
What is the role of the Dircom in a company? Read More »
You cannot deny the influence that Instagram has gained in recent years. The popularity of its stories and its ecommerce has made the platform a space where users can interact with different brands. However, this can change completely. A new report by Trust Insights reveals a drop in interactions between users and brands. To do
Instagram reach and interaction decreases unless paid Read More »
Currently, we live in a labor market where there are too many professionals fighting for the same job. Therefore, it is vital to differentiate yourself from the rest and creating a personal brand can be a good strategy. Furthermore, the rise of communication technology has made it possible for people to better work on their
Recommendations to understand and build a personal brand Read More »
Today’s consumers are becoming smarter and eager for more personalized experiences. More and more companies are paying attention to this and making their customers feel unique. So, what is Inbound Marketing? Inbound Marketing is a methodology that emerged to satisfy a need for brands to relate to their potential customers in a less intrusive way,
How to create an effective Inbound Marketing strategy? Read More »
Contrary to what many think, email continues to be part of online marketing strategies, and what is better: the results of the campaigns are quite good. In recent years, as consumers increasingly use the Internet to shop and compare, email continues to be one of the most important advertising mediums for businesses of all sizes.
Email Marketing Trends in 2019 Read More »
Lately, terms such as coworking or networking have become more popular, although the essence of these concepts is still not fully understood. It is often thought that networking is the exchange of lifelong contacts, carding actions at conventions… the reality is that the meaning goes much further. Therefore, we want to talk to you today
The benefits of networking for your company Read More »
