How many times have we seen those little squares full of geometric shapes in black and white, pasted on a container or on a poster on the street? You probably already know that it is the famous QR code, and you will also know that it can be scanned with a mobile phone and that
QR and NFC technologies in your marketing strategies Read More »
We’ve been seeing images of QR codes applied to various sites (brochures, posters, magazines, etc.) for years, but do we really know what it is? A QR code is a square two-dimensional barcode in which data can be stored. Any smartphone (through a free app or directly through the camera) can scan the code and
QR: a perfect complement for online wine sales Read More »
New technologies have changed people’s daily lives, but also that of brands and companies. If they want to achieve commercial success, they cannot be left behind in terms of technology, especially with what has to do with digital marketing, if they want to reach customers through the network. Marketing strategies are constantly being renewed, always
Augmented reality as a digital marketing tool Read More »
Málaga is divided into eleven districts with different histories and evolution. Within these, a wide variety of business and commercial activities are developed that the Municipal Institute for Training and Employment (IMFE), promoted by the Malaga City Council, aims to promote through events in which experiences, ideas and businesses are exchanged. The events are aimed
Districts with a lot of BUSINESS+LEISURE from the IMFE Read More »
El auge de las nuevas tecnologías y la presencia cada vez mayor de las marcas a través de las redes sociales, han aportado un gran número de ventajas a la hora de gestionar la comunicación con los distintos públicos. Fruto de estos beneficios se han consolidado nuevas formas de negocio como los e-commerce, así como
Tips for dealing with a communication crisis Read More »
The geopositioning of businesses or services is an important indicator on the long road to success. Offering all the details of the physical location of the business space, as well as complementary information, will serve to improve credibility, interactivity, and consequently, the acquisition of potential users who could end up becoming consumers. Today we bring
Tips to geoposition your business Read More »
More and more companies are joining the trend of using corporate blogs as the backbone of their differentiating content. Company blogs are the places where, to a large extent, brands can put the icing on the cake, offering what will position them against the competition. There are many platforms that allow you to have a
Develop your blog with WordPress Read More »
Conocer la situación actual de una empresa es vital a la hora de plantear nuevos objetivos futuros. Uno de los métodos más utilizados para la extracción de datos es la confección de una matriz DAFO, la cual analiza oportunidades y amenazas. Gracias a esta herramienta, es posible determinar el estado actual de una organización, tanto
SWOT: what is a SWOT analysis and how to use it in a communication plan Read More »
Siguiendo la tendencia de generar sinergias laborales entre profesionales, vamos a tratar hoy el tema del coworking. Este término, que se hizo muy popular hace algunos años entre los freelance de Estados Unidos, se ha extendido por todo el mundo con el fin de ofrecer una nueva perspectiva a la hora de buscar colaboraciones laborales
Coworking: A new way of understanding work Read More »
Lately, terms such as coworking or networking have become more popular, although the essence of these concepts is still not fully understood. It is often thought that networking is the exchange of lifelong contacts, carding actions at conventions… the reality is that the meaning goes much further. Therefore, we want to talk to you today
The benefits of networking for your company Read More »
