How many times have we seen those little squares full of geometric shapes in black and white, pasted on a container or on a poster on the street? You probably already know that it is the famous QR code, and you will also know that it can be scanned with a mobile phone and that
QR and NFC technologies in your marketing strategies Read More »
We’ve been seeing images of QR codes applied to various sites (brochures, posters, magazines, etc.) for years, but do we really know what it is? A QR code is a square two-dimensional barcode in which data can be stored. Any smartphone (through a free app or directly through the camera) can scan the code and
QR: a perfect complement for online wine sales Read More »
New technologies have changed people’s daily lives, but also that of brands and companies. If they want to achieve commercial success, they cannot be left behind in terms of technology, especially with what has to do with digital marketing, if they want to reach customers through the network. Marketing strategies are constantly being renewed, always
Augmented reality as a digital marketing tool Read More »
The Royal Spanish Academy (RAE) defines virtual reality as a “representation of scenes or images of objects produced by a computer system, which gives the sensation of their real existence”. Today, beyond imagination and science fiction, it is possible to break the barrier between the unreal and the real thanks to the new technology developed
A walk through the history of virtual reality Read More »
Currently, social networks are flooded with “influencers”. People that users see as an example to follow and who have managed to stand out in the digital field, especially on Facebook, Instagram, Twitter and YouTube. The success of these social media influencers is largely due to the large number of followers they have, sometimes thousands and
Five Spanish-speaking influencers on LinkedIn Read More »
LinkedIn is an active professional community that continues to grow and has more than 645 million users, whose objectives are to find job opportunities and advice. Nowadays, with the development of technologies, social networks are exposed to problematic content, and unfortunately LinkedIn is also target of bad actors and fake profiles. These fraudulent accounts can
LinkedIn takes action on fake accounts flooding the network Read More »
Instagram is a social network that has two types of profiles: public or private. Depending on the functionality you want to give to the profile, one option or another will be chosen. If you decide to have the account private, you limit access to it. You limit the functions that this application provides you, especially
Will having a private account make you have more followers? Read More »
El auge de las nuevas tecnologías y la presencia cada vez mayor de las marcas a través de las redes sociales, han aportado un gran número de ventajas a la hora de gestionar la comunicación con los distintos públicos. Fruto de estos beneficios se han consolidado nuevas formas de negocio como los e-commerce, así como
Tips for dealing with a communication crisis Read More »
Saber adaptar nuestra página web, para ofrecer los servicios específicos que nuestros usuarios podrían reclamar es algo vital para el correcto funcionamiento de nuestro negocio o proyecto. Siguiendo con la línea de publicaciones sobre el desarrollo de nuestro espacio digital WordPress, hoy vamos a ver qué son los plugins, para que sirven y que ejemplos
Plugins: the WordPress revolution Read More »
Search engines have become users’ first resource when searching on the Internet using keywords to find the products, services and content that interest them, and that is why all brands seek to appear in the top positions. To do this, there are various online marketing strategies, among which SEM stands out, which we have already
SEM: how to do search engine marketing Read More »
