After eight years being part of our lives, introductions with the most popular instant messaging application are not necessary. WhatsApp has 1.2 billion active users around the world. And, they also never tire of using it, since 50 billion messages are sent every day, including GIFS, images and videos. In a place where communication flows
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Since Instagram took off and bloggers took over, the word “influencer” has been thrown around a lot. Also on YouTube you can read names like ElRubius or Dulceida, Spanish “youtubers” who have managed to be the idols of millions of young people around the world. These two groups are the most influencers on the Internet.
Marketing with influencers, good or bad idea? Read More »
Social networks have become one of the most powerful marketing tools that exist. The benefits of creating a social media marketing strategy for your company are many. But to obtain all these benefits, it is essential that you plan what actions you are going to carry out on social networks and which of these you
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Social networks are an essential tool in digital marketing. It is already inconceivable not to be present in them as a company. But to stand out from the competition it is very important to use creativity. The good use of social media marketing can help your company increase its visibility on the Internet and improve
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Any brand that wants to increase its sales must have a defined content strategy that involves knowing who its target audience is and what they are interested in knowing or solving. This way, it will be easier to connect with them and offer them what they want. And social media marketing is one of the
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The use of social networks by companies has become one of the key pieces of their marketing strategies. Social media marketing has numerous advantages, among which stand out: increasing both the visibility of the brand and its authority on the internet, improving the conversion rate, helping to build customer loyalty and improving SEO positioning. For
What is engagement on social networks and how to increase it Read More »
On April 23, 2005, one of the founders of YouTube uploaded the first video that is known on said website. Twelve years later, this platform has become the largest audiovisual content giant of the Internet era. To get an idea of the relevance of content generation when creating a brand image, just take a look
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It has always been said that a picture is worth a thousand words. In the case of digital marketing and social networks, this statement is almost a commandment. The excess of information that we find on the Internet causes users to pay less attention to long texts. Images and, above all, videos have that engaging
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¿Sabéis que España es uno de los lugares donde más se usan las redes sociales? El 86% de la población activa en Internet está enganchada a estos canales de interacción. Con este dato, como empresa es prácticamente obligatorio currarse las publicaciones que se hacen en los medios sociales. Pero no todas las redes son iguales,
What content goes viral best on each social network? Read More »
Social networks are barely a decade old and, despite their youth, they have managed to establish themselves in the lives of almost a third of the world’s population. Taking this information into account, it is impossible not to think that having a presence as a company within them is essential today. Being on these platforms
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