As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these digital media where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct
Google Analytics, Google Alerts and Google Trends: 3 key tools for your business Read More »
As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands
Socialmention: how to know what they say about your brand on the Internet Read More »
Instagram is one of the latest social networks that have become popular and the one that has grown the most in recent years, reaching 800 million active users, since it is the most successful social network among young people. The main content of Instagram is images, since the application itself has filters to edit photos,
10 objectives, reasons and tips to include Instagram in your business strategy Read More »
When creating a Facebook page, four tabs appear by default: photos, videos, events and likes; But numerous Facebook Page templates are also offered for business pages with other personalized tabs for each type of business, mostly due to Facebook’s commitment to e-Commerce. To apply one of these templates, the option is located at the top
Services: the new Facebook template for company pages Read More »
Suddenly you go to Twitter and see that you have fewer followers than normal. If so, don’t hold back, it doesn’t mean that your audience has stopped liking you or that they have decided to boycott you. The explanation is much simpler. The platform is currently adjusting users’ social profiles in order to detect frozen
The new Twitter settings are going to affect your number of followers Read More »
In any digital marketing strategy it is essential to have a section exclusively for social networks. In recent years, these platforms have managed to keep millions of users from around the world hooked on a daily basis. For brands it is a golden opportunity to reach their consumers. The most used networks currently are Facebook,
Twitter for businesses: how to get visibility and interaction Read More »
In terms of digital marketing, audiovisual content has been the main protagonist of 2017. Data on video consumption on the Internet has skyrocketed. According to We Are Social, the youngest sector of the population (between 18 and 24 years old) spends 71 minutes a week consuming online videos through a smartphone. And in the coming
How to create a successful business channel on YouTube Read More »
Audiovisual content is the king of the Internet. Video is the content that most attracts consumers, especially since the widespread use of smartphones. And, of course, where the greatest consumption of videos occurs is on social networks, where you can find everything from homemade videos, of low quality but with high doses of humor, to
How to broadcast live videos on social networks Read More »
Social networks are already essential for any type of company. In addition to having a presence on the Internet through a website, social media provides a level of interaction that is difficult to surpass. It is the fastest and most direct communication channel with your target audience. For both large companies and SMEs, the good
Tips for SMEs on social networks: how to be successful Read More »
There are still three months left to start a new year. However, in the field of marketing you have to be prepared well in advance. Marketers and communication and social media professionals are already speaking out. The crystal ball has already been put into operation and the predictions for 2018 are ready. Do you want
The social media trends for 2018 are here Read More »
