The development of new technologies has led to a revolution in the way that companies communicate due to the increasing need to generate synergies with their audiences. The constant search for new supports based on accessibility, interactivity and trust have made the concept of 360º communication a maxim of great importance that is positioned as
360º Communication: new concept to enhance your company Read More »
The main objective when creating a website is for it to be visited by as many users as possible. This is where all existing online marketing strategies begin to be developed. At Comunicagenia we have talked a lot about SEO positioning and social networks, which are of great help to generate web traffic. One of
Infographic | What is guest blogging and what are its advantages Read More »
In terms of digital marketing, audiovisual content has been the main protagonist of 2017. Data on video consumption on the Internet has skyrocketed. According to We Are Social, the youngest sector of the population (between 18 and 24 years old) spends 71 minutes a week consuming online videos through a smartphone. And in the coming
How to create a successful business channel on YouTube Read More »
One of the first things to think about when starting a website is positioning. It is simply about working so that the page appears among the first results when performing a search on Google or other search engines. Although the goal is simple, achieving it can become a real odyssey. In fact, there are professionals
Tips and platforms to improve SEO positioning Read More »
Subscribe to our Newsletter!” Surely you have read that phrase more than once on any type of website. You may even be subscribed to one. By now, we assume you more or less have a clear idea of what these newsletters are (that’s how they say it in Spanish). But you may not have realized
What is a Newsletter and what it can do for your company Read More »
Whether you have a business or are just starting out with digital marketing, this post is going to interest you a lot. One of the main functions of online marketing is to capture leads. Don’t you know what they are? In more general terms, leads are the users that you can attract through various actions
What is a landing page and how to design one | Infographic Read More »
Audiovisual content is the king of the Internet. Video is the content that most attracts consumers, especially since the widespread use of smartphones. And, of course, where the greatest consumption of videos occurs is on social networks, where you can find everything from homemade videos, of low quality but with high doses of humor, to
How to broadcast live videos on social networks Read More »
Marketing has been transformed little by little in each era with technological advances. At first, it was limited to placing advertisements in the media (press, radio and television) and in transit areas in the form of posters. The arrival of the Internet was what really revolutionized the world of advertising and corporate communication. The possibility
The most common mistakes in content marketing Read More »
Computers have been part of our daily lives for quite some time now. However, now they have to share the stage with tablets and smartphones, which are gradually taking away their prominence. In fact, the smartphone has already surpassed the computer as a means of accessing the Internet. This is a fact that must be
How to get a responsive website Read More »
Since Instagram took off and bloggers took over, the word “influencer” has been thrown around a lot. Also on YouTube you can read names like ElRubius or Dulceida, Spanish “youtubers” who have managed to be the idols of millions of young people around the world. These two groups are the most influencers on the Internet.
Marketing with influencers, good or bad idea? Read More »
