The rampant technological development comes to offer comprehensive solutions to our audiences through networks. In the case of immediate interaction between brand and user, those known as chatbots have been gaining relevance in the field of digital marketing. Its use determines a new complementary form of contact with which to offer the user immediate information
Chatbots: A tangible reality for your business Read More »
Instagram is one of the latest social networks that have become popular and the one that has grown the most in recent years, reaching 800 million active users, since it is the most successful social network among young people. The main content of Instagram is images, since the application itself has filters to edit photos,
10 objectives, reasons and tips to include Instagram in your business strategy Read More »
When creating a Facebook page, four tabs appear by default: photos, videos, events and likes; But numerous Facebook Page templates are also offered for business pages with other personalized tabs for each type of business, mostly due to Facebook’s commitment to e-Commerce. To apply one of these templates, the option is located at the top
Services: the new Facebook template for company pages Read More »
When planning a good strategic line of positioning in networks, two concepts usually appear that have been trending upwards for some years. These are SEM and SEO. A good combined use of both can be one of the main points towards the success of a good marketing campaign. The question, therefore, is to know what
SEO and SEM: strategies to enhance digital marketing Read More »
Information is power, and that is why what is known as Big Data is increasingly present in both multinational companies and SMEs, since collecting data, analyzing it and making strategic decisions based on it will be key resources for the success of your business, what is known as ‘data economy’. What is Big Data But
Big Data and online data analysis for your business Read More »
The rise of new technologies and the massive use of social networks as a communication element for users and brands is a fact that has revolutionized the way we interact. Despite this, these channels tend to be the spaces through which dialogues are generated. Normally it is through the formation of blog platforms or websites
Child Themes: what they are and how to use them Read More »
The new communication channels are part of the habits and trends of consumers, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct and personal links,
What to do in the face of an online reputation crisis? Read More »
In a context of new technologies that enhance interaction between audiences and brands, it is rare to find an organization that dispenses with any communicative action. Generally, companies tend to invest part of their resources in marketing and advertising as part of their strategies to gain trust and attract potential customers. This plan to focus
Why is it important to invest in internal communication? Read More »
For some years now, 360º and virtual reality technologies have been evolving hand in hand. More and more sectors are joining the new trends of developing their work digitally based on media based on these technologies. The marketing and communication sector has not been left behind when it comes to joining the bandwagon. The reason
Advantages of 360º photography and video for digital marketing Read More »
Knowing the results or effects that our actions are having, on a digital level, is of vital importance when carrying out a good communication strategy. Monitoring will allow us to measure, and it is these measurements that will define the future of our campaign. From here it will be possible to undertake changes in those
The importance of monitoring your company’s digital activity Read More »
