Currently, we live in a labor market where there are too many professionals fighting for the same job. Therefore, it is vital to differentiate yourself from the rest and creating a personal brand can be a good strategy. Furthermore, the rise of communication technology has made it possible for people to better work on their
Recommendations to understand and build a personal brand Read More »
Today’s consumers are becoming smarter and eager for more personalized experiences. More and more companies are paying attention to this and making their customers feel unique. So, what is Inbound Marketing? Inbound Marketing is a methodology that emerged to satisfy a need for brands to relate to their potential customers in a less intrusive way,
How to create an effective Inbound Marketing strategy? Read More »
Contrary to what many think, email continues to be part of online marketing strategies, and what is better: the results of the campaigns are quite good. In recent years, as consumers increasingly use the Internet to shop and compare, email continues to be one of the most important advertising mediums for businesses of all sizes.
Email Marketing Trends in 2019 Read More »
Along with virtual reality, a new concept appears that is here to stay due to the number of applications it has in different sectors. We are talking about augmented reality (AR). One of the areas where these new techniques have the best benefit is in digital marketing. We already explained the benefits that this technology
Augmented Reality in Marketing: four examples that you should know Read More »
El auge de las nuevas tecnologías y la presencia cada vez mayor de las marcas a través de las redes sociales, han aportado un gran número de ventajas a la hora de gestionar la comunicación con los distintos públicos. Fruto de estos beneficios se han consolidado nuevas formas de negocio como los e-commerce, así como
Tips for dealing with a communication crisis Read More »
The geopositioning of businesses or services is an important indicator on the long road to success. Offering all the details of the physical location of the business space, as well as complementary information, will serve to improve credibility, interactivity, and consequently, the acquisition of potential users who could end up becoming consumers. Today we bring
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Saber adaptar nuestra página web, para ofrecer los servicios específicos que nuestros usuarios podrían reclamar es algo vital para el correcto funcionamiento de nuestro negocio o proyecto. Siguiendo con la línea de publicaciones sobre el desarrollo de nuestro espacio digital WordPress, hoy vamos a ver qué son los plugins, para que sirven y que ejemplos
Plugins: the WordPress revolution Read More »
Influencers are gaining more and more attention from companies when it comes to developing digital marketing strategies. These new opinion leaders have increasingly brought together communicative actions in the new media, thanks to the democratization of access to profiles by platforms such as YouTube, Instagram or Pinterest. We already talked about the importance of influencers
Influencers and brands: spaces of convergence Read More »
The Digital Content Pole, promoted by the City Council through Promálaga, will host next Wednesday, October 31 at 7:00 p.m., at its headquarters in the Tabacalera building, the first Polloween 18 Open Graves Day. Times New Roman, serif”>. This is a free, open-door event aimed at anyone who wants to learn first-hand about the common
The Digital Pole of Malaga hosts the first day of open graves Polloween 18 Read More »
Conocer la situación actual de una empresa es vital a la hora de plantear nuevos objetivos futuros. Uno de los métodos más utilizados para la extracción de datos es la confección de una matriz DAFO, la cual analiza oportunidades y amenazas. Gracias a esta herramienta, es posible determinar el estado actual de una organización, tanto
SWOT: what is a SWOT analysis and how to use it in a communication plan Read More »
