When we talk about new technologies applied to marketing strategies, most people think of large companies with large teams of advertising specialists. However, there are technologies such as geolocation that are much more useful for SMEs than for large multinationals. And the advantages of these technologies are multiple and any type of company can benefit
Geolocation, an opportunity for SMEs Read More »
In recent years, we have witnessed a technological change that has not left anyone indifferent. We have been slowly saying goodbye to the analog world to make way for the cybernetic universe. In a time when we live glued to the smartphone, the Internet era has had a strong impact on our way of life.
Virtual reality and digital marketing, the future of advertising Read More »
On April 23, 2005, one of the founders of YouTube uploaded the first video that is known on said website. Twelve years later, this platform has become the largest audiovisual content giant of the Internet era. To get an idea of the relevance of content generation when creating a brand image, just take a look
Get the most out of YouTube for your company Read More »
It has always been said that a picture is worth a thousand words. In the case of digital marketing and social networks, this statement is almost a commandment. The excess of information that we find on the Internet causes users to pay less attention to long texts. Images and, above all, videos have that engaging
The power of videos in digital marketing Read More »
There has been talk for a long time about smart homes with all kinds of objects with remote control. Even devices with “autonomy” that know what they have to do without a human telling them to do so. But the Internet of Things (IoT) goes further. Imagine that your window panes are capable of telling
Absolute interactivity comes with the Internet of Things Read More »
Do you know Siri? And Cortana? Have you used Google Now? If your answer is yes to at least one of these questions, then you are already familiar with artificial intelligence, specifically with “virtual assistants”, more technically called Chatbots. What is a chatbot? Before knowing what a chatbot is, you have to know what a
Chatbots: the new customer service ‘staff’ Read More »
According to the RAE, playing is “doing something with joy in order to entertain yourself, have fun or develop certain abilities.” Sounds good, right? You can make a game about practically anything, so marketing and advertising cannot miss that opportunity to entertain, amuse and develop skills in your audience. Today the Internet is the largest
When communication becomes a game Read More »
Surely, on several occasions, you have seen a small square full of black and white geometric shapes stuck on a container or on a label. You probably also know that it can be scanned with a mobile phone, that it directs you to a website and that it is called QR code. These codes are
We present two new friends: QR and NFC Read More »
