The second edition of the VR Observatory has opened its doors, starting this morning, at the Polo Digital facilities in Malaga. The day, which will last on July 18 and 19, began with the speech of the Malaga councilor, Francisco de la Torre, who placed emphasis on the appearance and use of inclusive technologies. The
The VR Observatory opens its doors for another year in Malaga Read More »
Did you know that 3 out of every 4 Spanish users are online buyers? Electronic commerce in our country is evolving faster and faster. In fact, Spain occupies ninth place in the ranking of countries that buy the most online, surpassing other European countries such as France or Italy. Since the smartphone is part of
From e-commerce to a-commerce: the online shopping revolution Read More »
For a few years now, the word Bitcoin has been repeated on many websites and everything related to it has become news. The same thing is happening more recently with the term Blockchain. It seems to be something that a lot of people talk about, but what do these concepts really mean? The Internet has
Blockchain and Bitcoin: what they are and how they work Read More »
The virtual reality and 360-degree video are the biggest novelty in recent years. They are being used in many sectors such as video games, marketing, the tourism sector and even in medicine and education. With the great reception that this type of videos have had, it is not surprising that a wide variety of panoramic
A complete list of 360° and 180° cameras Read More »
Virtual and augmented reality have been two of the great technological advances in recent years. For now, the video game sector is the one that is making the most of these two technologies. However, they are increasingly making their way into advertising and marketing campaigns, since they are very attractive tools for any user. But
Mixed Reality: what it is and how it works Read More »
Virtual reality and augmented reality have been leading the trend charts for several years, and continue to do so. Above all, it has been virtual reality that has been acquiring greater prominence when it comes to highlighting its potential for brands. It is a very innovative tool both to advertise new products and to attract
Success stories of brands that use Augmented Reality Read More »
For those who are familiar with the world of marketing, this will not be the first time you have read the word “beacon” (not bacon). But for other people this term is totally outside their vocabulary. Beacons are very useful in marketing strategies, especially for the retail or services sector. However, its use has not
Beacons: what they are and what they are used for Read More »
The world of marketing is constantly evolving. Not a year goes by without new technologies giving advertising experts the possibility of finding new ways to promote your company or communicate with your customers. clients. The future of marketing and communication will be defined by the advancement of new technologies. We do not know which ones
Infographic | New technologies and their influence on marketing Read More »
In recent years, technology has evolved exponentially. New tools, algorithms and specialized software that are increasingly more sophisticated and complex, as is the case with augmented reality, offer us solutions to everyday problems. Likewise, new information and communication technologies provide new marketing strategies for the company. In addition to opportunities to satisfy new needs of
Discover the benefits of augmented reality for your company Read More »
In the world of marketing, the dictionary is renewed very frequently. Today we are going to explain what Mobile Marketing is. As well as why every day is more important when developing a digital marketing strategy. Without a doubt, we all usually carry our mobile phone in our hand or use a tablet regularly. Which
Mobile Marketing, why is it more important every day? Read More »
