The rise of new technologies and the massive use of social networks as a communication element for users and brands is a fact that has revolutionized the way we interact. Despite this, these channels tend to be the spaces through which dialogues are generated. Normally it is through the formation of blog platforms or websites
Child Themes: what they are and how to use them Read More »
Suddenly you go to Twitter and see that you have fewer followers than normal. If so, don’t hold back, it doesn’t mean that your audience has stopped liking you or that they have decided to boycott you. The explanation is much simpler. The platform is currently adjusting users’ social profiles in order to detect frozen
The new Twitter settings are going to affect your number of followers Read More »
The new communication channels are part of the habits and trends of consumers, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct and personal links,
What to do in the face of an online reputation crisis? Read More »
In a context of new technologies that enhance interaction between audiences and brands, it is rare to find an organization that dispenses with any communicative action. Generally, companies tend to invest part of their resources in marketing and advertising as part of their strategies to gain trust and attract potential customers. This plan to focus
Why is it important to invest in internal communication? Read More »
Knowing the results or effects that our actions are having, on a digital level, is of vital importance when carrying out a good communication strategy. Monitoring will allow us to measure, and it is these measurements that will define the future of our campaign. From here it will be possible to undertake changes in those
The importance of monitoring your company’s digital activity Read More »
One of the first things to think about when starting a website is positioning. It is simply about working so that the page appears among the first results when performing a search on Google or other search engines. Although the goal is simple, achieving it can become a real odyssey. In fact, there are professionals
Tips and platforms to improve SEO positioning Read More »
The Internet and new technologies have meant a true revolution for marketing techniques and corporate communication. In this sense, web positioning is essential today if we want to have a true digital presence. However, although there is a lot of information about SEO and how to do it, we frequently make mistakes that mean our
The most common errors in SEO positioning Read More »
SEO is the acronym for Search Engine Optimization, which comes from English and in Spanish means search engine positioning. It is also known as natural positioning and is one of the marketing techniques that you should include in your digital strategy. If you have a website, an e-commerce or a blog and you want to
How to improve the SEO positioning of your website Read More »
Faced with a digital market as competitive as the current one, companies must do everything they can to try to get as many customers as possible. One of the essential aspects of any online business to achieve this is to choose the keywords well. Their importance is vital, especially if we take into account that
Keywords: how to find the best ones for your website Read More »
We already know that today not being present on the Internet is the same as not existing. For this reason, companies no longer have any doubts about creating a website that acts as a sales showcase. A few years ago just by showing your products you could be successful online, but now that is no
The advantages of having a corporate blog Read More »
