business

How to create a network of valuable contacts on LinkedIn

Having a network of quality contacts on LinkedIn is an essential requirement, since this platform allows you to maintain a relationship with people that would not normally be possible. When you decide to connect with the right people through LinkedIn, it is possible that job opportunities come to you more easily, so you have to

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6 ways to improve Instagram engagement without ads

Does publishing and barely getting likes on your posts sound familiar to you? Don’t know how to capture the attention of your followers? Do you want to improve engagement on Instagram? Don’t give up and don’t do like the rest. The vast majority of small and medium-sized businesses abandon their company profile a few months

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The six degrees theory applied to LinkedIn

Globalization and the development of social networks have encouraged human beings to create interpersonal relationships separated by degrees. Just like in real life, in LinkedIn, the links between users are intertwined in a hierarchical pyramid from which different points start depending on the degree of closeness maintained with the other members. So we can deduce

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Five myths about LinkedIn that prevent you from being successful

The social network that Microsoft owns is constantly growing year after year. This professional platform operates with a network of 630 million users in more than 200 countries and territories, as it makes known through its website. It is our country, there are more than 11 million profiles that are subscribed to this medium. But,

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Email Marketing, a fundamental tool for your business

No solo el correo electrónico continúa formando parte de las estrategias del marketing digital, sino que los resultados de estas campañas son bastante buenos. Esto es porque, en los últimos años, gracias al smartphone los consumidores están siempre conectados y usan cada vez más Internet para comprar y comparar, por lo que el email sigue

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Content marketing: how to design strategies for your business

New technologies have made the customer profile become more expert and demanding. Traditional advertising and marketing no longer serve the modern customer, it is no longer enough, the consumer needs something more. Therefore, in order to satisfy new consumers, always in search of quality content and information, there is a new marketing strategy: content marketing.

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Chatbots: A tangible reality for your business

The rampant technological development comes to offer comprehensive solutions to our audiences through networks. In the case of immediate interaction between brand and user, those known as chatbots have been gaining relevance in the field of digital marketing. Its use determines a new complementary form of contact with which to offer the user immediate information

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10 objectives, reasons and tips to include Instagram in your business strategy

Instagram is one of the latest social networks that have become popular and the one that has grown the most in recent years, reaching 800 million active users, since it is the most successful social network among young people. The main content of Instagram is images, since the application itself has filters to edit photos,

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