Artificial intelligence

Beyond the click: how Google’s AI Mode will change everything

In a digital world where information has become currency, the Gemini digital universe has taken a step forward again with the launch of AI Mode a few weeks ago. This innovation, powered by the Gemini 2.5 model, not only transforms the search experience, but also disrupts the way we understand web traffic and online advertising. 

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Social skills and AI: Learning to be more sociable thanks to this technology

We live hyperconnected. Instant messages and social networks keep us in constant contact. Yet, paradoxically, many experience a growing sense of isolation or difficulty connecting authentically with others. This disconnection amid technological abundance highlights the importance of soft skills such as effective communication, empathy and conflict management, essential to building strong relationships and even thriving

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What is Italian Brainrot and why is everyone dying of laughter thanks to these memes made with AI?

In recent years, absurd humor has conquered social networks. From “Skibidi Toilet” to the psychedelic edits of “Bing Chilling”, the internet has shown that, sometimes, the more incoherent the content, the more viral it becomes.  Into this panorama appears the Italian Brainrot, a stream of memes created with AI that deform Italian stereotypes that come

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The silent battle: how AI floods selection processes

In recent months, Human Resources departments around the world have experienced an unprecedented phenomenon: a veritable avalanche of job applications written by artificial intelligence. Tools like ChatGPT have democratized access to polished, affordable and keyword-laden writing, which has skyrocketed the number of applications reaching companies.  This digital tsunami threatens to collapse traditional selection systems and

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Alexa+ in detail: what is known about Amazon’s new generative assistant

Alexa+, the new generation of Amazon’s voice assistant, represents the most ambitious evolution in the eleven-year history of this product. And it comes at a good time to stop the slow decline of one of the sector’s pioneers, or at least try to. Officially presented on February 26, 2025 and launched in early access in

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Why is your child crying? ChatGPT defines the future of parenthood

The cry of a newborn baby is a mystery that has baffled new parents since the beginning of time. Is it hunger? Dream? Colic?  The desperation to decipher those tears has led generations of parents to devour manuals, consult relatives and bombard Google with questions at 3 in the morning. But today, artificial intelligence is

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From Ray-Ban to Oakley: Meta’s leap towards smart glasses for athletes

The race to bring AI before our eyes is advancing at high speed and, on this occasion, Meta and Oakley have teamed up to make a splash in the sector. Meta, in collaboration with Oakley, has launched the Oakley Meta HSTN smart glasses, designed specifically for the sports world. This device integrates a high-resolution camera,

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Problems teaching? AI as a secret ally in pedagogy

Teaching is one of the noblest jobs, but also one of the most complex. Each student comes to the classroom with their own rhythm, their hidden strengths and their particular difficulties. How to adapt to everyone without losing your sanity?  Teachers face a silent challenge daily: detecting those invisible needs, explaining in a thousand different

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Cognitive atrophy and chatbots: Does ChatGPT destroy your creativity?

Imagine that you have a personal assistant always available, capable of correcting your writing instantly, searching for information in the blink of an eye, or even suggesting ideas for your next project. Its name is ChatGPT and, since its conception by the OpenAI ecosystem, many can no longer imagine life without it. But what happens

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This is why you should let AI be more critical of you

Let’s say you ask your favorite AI “Am I right in thinking that [my political opinion/leadership style/major decision] is the best choice?” and instead of deep analysis, you receive arguments that reinforce exactly what you already believed. Therefore, you feel validated, but not challenged; This is not an isolated case. 85% of AI users (according

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