Artificial intelligence

Why forcing AI scares away your users: Microsoft’s great UX lesson

If you are regular readers of ComunicaGenia, you will surely remember that article where we asked ourselves if it is worth investing in a computer with AI. In that distant 2024 we were talking about the hardware revolution, about those processors with dedicated NPUs that were coming to change the way we work. However, in

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Space Data Centers: Is space the definitive solution to AI energy consumption?

Have you stopped to look at the stars and felt that the future is up there? For decades, space was the scene of our dreams and exploration missions, but today it is becoming the “lifeline” of our digital lives. ** As you read this, the Artificial Intelligence that fascinates us so much is at the limit

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Humanoid Robots 2026: From the “uncanny valley” to the marketing revolution and everyday life

Remember when robot videos were a little scary? Just a decade ago, impressive prototypes amazed us as much as they intimidated us. They were heavy machines, faceless, noisy and with sudden movements. These early versions lived in the center of what is known in robotics and animation as the “Uncanny Valley.” This is a fascinating

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Studio Question: How to use YouTube’s new AI to boost your channel’s growth

You probably know that feeling: you spend hours editing, perfecting each cut and choosing the ideal thumbnail, only to have your YouTube Studio graphics become a maze of gray arrows and cold numbers that you can’t decipher after publishing. Why did the views stop at minute three? What does your audience really love about you?

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Do you think she’s pretty? This is how they recruit girls to use their image in AI scams

Imagine that, after days of exciting messages with someone who seems to understand you perfectly, you finally agree to a video call. A young, charismatic and real woman appears on the screen, who smiles at you while talking to you about a prosperous future.  You feel lucky, but what you don’t know is that that

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Why AI is laying off more managers than programmers (and Sam Altman’s controversial “thank you”)

In the technological world, things move at a dizzying speed, and sometimes the lack of tact of great leaders leaves us with headlines that are pure gold to analyze. If you work in marketing, development, or team management, you’ve surely noticed the strained atmosphere of recent months. But what happened a few days ago was

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Mistral Small 4: The open AI revolution that startups have been waiting for

Perhaps you have felt that silent pressure: that of wanting to innovate in your project without the API bill devouring your margins at the end of the month. Or that concern of knowing that your data depends on a giant on the other side of the ocean. You are not alone; that is the spark

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The end of “one size fits all” AI: Why Mistral Forge is changing the rules of the business game

NVIDIA’s GTC 2026 conference just gave us several explosive headlines. But today we want to talk to you about one in particular that, although it may sound a bit technical at first, has the potential to completely rewrite how brands, agencies and large companies integrate artificial intelligence into their daily lives.** Mistral AI has just

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AI and the dark triad: Why chatbots are learning antisocial traits

It’s probably happened to you: you’re chatting with your favorite AI and, for a second, you forget that you’re talking with lines of code. You feel that he understands you, that he supports you and that he is the perfect assistant.  But what would happen if that same voice, so helpful and brilliant, suddenly decided

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Meta AI comes to Facebook Marketplace: Automatic responses to sell faster

If you have ever tried to sell that exercise bike that ended up being a coat rack online, you know this ordeal all too well. The required message: “Is it still available?” It is the logistical nightmare of any casual seller. However, on March 12, 2026, Meta announced a solution that promises to put an

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